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- The Weekly Sharpener #131
The Weekly Sharpener #131
3 quick tips to spike conversion rate 👀
👋 Hey fam!
I'm really excited to share this 👊 Wednesday roundup with you!
Another Add Creative is out and you're in for an incredible show! Excited for you to spend some time learning from Wes St. Amand (CEO @ DSRUPT Media) who joins us and shows shares his frameworks on self and business optimization, servant leadership, and personal health.
We also dive into WHY you have to optimize your site for the sake of your ad conversion or you'll be on the hamster wheel of always thinking your ads aren't converting and you need to completely change your ad styles, etc.
Finally, we get a killer example from our experts' ad creative that drives impact and a call to a new way to a fact you may not remember on your site.
Hope your ads are scaling and LTV is 📈!
Cheers,
Chase
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🎙Add Creative
Come and hang with Wes St. Amand, I loved learning about his frameworks and experiments with regard to his time/self-management.
He is wise beyond his years, I learned a ton and left with a few new nuggets to test myself!
Spotify 🎧
Content That Matters 🐐
I click on nearly every ad I see, and it seems brands spend 100x more time working on their creative than their landing pages. Thought?
— Cody Plofker (@codyplof)
May 16, 2023
Why it matters:
Very often ads get blamed for bad conversion rates, over-iteration can occur and not leaning into a style, angle, or type of asset will occur.
Let's break down why that's wrong and what you can do about it.
Our data:
83% of brands don't test landing pages
They send traffic from ads to:
Homepage
Category Page
Product Page
If you're not able to test a landing page you still MUST optimize your customer touchpoints for purchase intent velocity.
The biggest issue?
That those non-landing page customer touchpoints are rarely optimized with conversion in mind.
Why?
Because they are part of the original architecture of your site. You forget they must deliver revenue to your business.
What's to be done? Here are 3 quick tips you can use now:
Make sure your store's differentiator is clearly explained in your H1
Make sure the images you use actually show what your store sells
Make sure 1 piece of social proof is visible above the fold
BONUS: Content is readable on all devices (most people forget this one)
Asking yourself if you are answering these give you a quick framework with which to grade your experience.
Expert tip: Shop your 5 of your competitors or favorite brands.
Go to ads library
Click on their ad from there
Check if their cross device experience is fully optimized
Grade them 1-5 on each of the 4 tips from above and give them a score.
Whomever has the best score is a brand you should follow + dig into the rest of their funnels.
Focus here and your ads will magically be better at converting and you'll have more winners!
Expert Strategy + Learnings
Some amazing learnings from thought leaders in DTC.
Dylan's CRO Tips 🙌
Be careful with popups my friends. Go check your website to make sure the popup doesn't load when your website loads. I see a lot of 3rd party popup software not working properly, and loading your popup on first page-load makes super high bounce rates.
For more 🔥 follow Dylan Ander.
Rahul's Paid Media Learnings 🤘
Here's a creative spin on buy now pay later. Great way to promote after pay by incorporating your product into the slogan. Great ad copy from the Glossier team.
Follow Rahul and reach out to Reach Digital to work with him 🧠
Worth Your Time 🤌
From our Library 📚
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YouTube Channel 📺
Check out our library of amazing video content on creative, ads, and ecomm operating.
Our Preferred Tech Partners 👏
Foreplay - spy on your competitors ads + save what you like
soona - studio level assets in days and without the heavy cost. Yes, please. (Use Pencil39 for a free first photo)
Motion - you want insights on your ads - make it fast/easy/actionable.
Social Snowball - frictionless affiliate programs for your customers and creators
Triple Whale - attribution - need I say more
Air - keeping all of your assets organized is a pain. Air makes it delightful.
Creative OS - if you love making ads on Figma, you'll love this.
Fav Newsie's
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