- The Weekly Sharpener
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- The Weekly Sharpener #70
👋 Hey fam!
This Wednesday round-up is jam-packed with amazing marketing resources:
Barry Hott will share how you should be working with creators and also testing angles when you create ads in-house.
See what Meta is cooking up on the ads front to counteract the loss of targeting data.
And how to position yourself and your business financially for the headwinds in the market you are facing.
We are grateful for a space in your inbox. 🙏
Cheers,
Chase
🎙Add Creative
A sneak peak from Episode 6 👀
"I'm not saying everyone needs to make ugly ads and a hundred percent of your ads should be ugly, but be comfortable trying something that isn't perfectly polished is all I nudge people to do because it's out of a lot of people's comfort zones. They wouldn't ever think that they think it tarnishes their brand, and it really doesn't hurt to loosen up a little bit."
If you enjoy the episode, please rate us 5⭐️'s & share!
Ad of the Week 🤖
Why we love this: What if the eye-catching visuals from Olipop (A Pencil fav) joined forces with creative AI? Pretty cool right?
We love this ad because it reminds customers that there is a lightweight way to try Olipop and find out what flavor is best for you before taking the leap into buying individual flavors. All this while showing you very clearly, how things are shipped so you know what experience you're in for. (I'd buy from this ad 🤫)
Content that matters 🐐
Why it matters: Your looking at your competitor's ads, right? Why not turn back the clock and look at the best ads created? Our favorite is #56 - the reverse selfie by Dove.
Why it matters: You didn't think Meta was just going to roll over post iOS 14 did you? There's too much to lose for them! "Basic Ads" would focus on engagement metrics and focus entirely on what the CREATIVE is delivering.
But what about the performance? MER can help you determine at a blended level how much these ads are helping you drive meaningful impact to bottom-line revenue generation.
Why it matters: The way I read this is DTC first business still have a sizeable advantage over the retailers moving into DTC.
This advantage is due to the fact that OG DTC brands have built in the ability to absorb some of the margin issues that retail players haven't been able to right-size + the speed at which DTC brands innovate their offering.
They will never get scrappy enough to win on innovation alone (they will throw money at the problem), so keep driving your business forward, move fast, stay creatively differentiated, and keep innovating!
Carl's CRO Tips 🙌
The UX/UI of a high-converting PDP
1. Have all important information above-the-fold
2. Showcase Product USP's on imagery and underneath
3. Create Social Proof: show Reviews
4. Have the call to action above-the-fold
An example 👇
For more 🔥 follow Carl Weische from Accelerated.
Thread of the Week 🧵
Get up off your Casper mattress, lace up your Allbirds and pop a few Roman pills - it's time to get all jazzed up for a Friday
💥Ecommerce MegaThread💥- Capitalizing DTC business
- 8 Traps To Avoid
- 1st 10 People You Hire
- Thriving in a Recession
- Extending Runway
& more👇— Dan McCormick (@damccormick13)
2:47 PM • Jun 10, 2022
Why it matters: Are you thinking about this? Every day we get reminders on the news about how the economy isn't in our favor. You have two chances a) let it happen to you and act frustrated with the results (let's not) b) learn what you can be doing to get ahead of it and thrive so you're well-positioned to crush it when the downturn ends (it always does). This thread is a helpful resource to be able to start that process.
Partner Offer of the Week - Parker 💥
Parker is a credit card for e-commerce brands. With Parker brands can unlock credit limits of up to 80% of monthly sales and net 60-day paybacks on ALL spend with no interest or fees.
As an exclusive offer to all Pencil clients, Parker is offering the following 👇
$500 sign up bonus
Revenue-based credit limits with credit limits up to 80% of monthly sales
Up to Rolling Net 60-day paybacks, with no fees or interest (pay every transaction back 60 days later)
3% cashback on all ad spend within the first 30 days of account opening (capped to the first $150,000 of ad spend)
Zero fees or interest
Worth Your Time 💡
No explanation, just content we love and think is ultra-valuable!
From our Library 📚
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What we're listening to 👂
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If you missed last week's issue you can find it here.
See you next Wednesday! ✌️