The Weekly Sharpener #71 - Creative Cuts

Hey Fam 👋,

Welcome to the Creative Cuts Edition of the Weekly Sharpener where you'll get three of our favorite ads in the game 🔥.

We'll break down why we love them with the goal that you'll have some actionable takeaways on how to improve your creatives and grow your business. 🚀

We've partnered with the Ad Library 📚 team to make this a great experience for you. 💣

This is how we feel about the 💥 that's coming your way. 👇 Now Johnluke and I will get to it. 

Magic Spoon 🪄

Why Johnluke loves it: the Photo stands outs & packaging is of course eye-catching. The headline is sneaky & takes a second to interpret, but if the consumer gets the message; it’s witty & plays on the fact it tastes like your normal cereal, but with good nutrients inside.

Why Chase loves it: The messaging is incredibly clever. It cuts in the exact opposite direction of standard copy in their vertical which usually focuses on the lack of sugar. On the visual side, I love the distinct colors in the background and foreground of the image, which direct your eyes to the product. 

Aka - stops your scroll + directs your eyes. 🤌

Better Bagel 🥯

Why Johnluke loves it: The aesthetics are on point, what stands out is the storytelling of it. “Changing the grain” Okay, but why? Below that, it describes WHY they are changing the grain. This creative is their #1 evergreen ad.

Why Chase loves it: This feels like an old school Oglivy ad that made you focus only on the product. The contrast of Red, with white text gets you focus on the message, while adding a dash of humanity with the hand model makes this an ad I'd click on. 💯

Homesick 🕯

Why Johnluke loves it: Putting your product in a scene that describes it is always great. It instantly connects the viewer with a time in their life -> In this case, the beach on an ocean vacation.

Copy: Love the “OOO” it helps get the tone of the ad across in a fun, light-hearted way.

Why Chase loves it: The tone is cheeky, while reminding of the "value" that the candle provides. The visual is both campy and directly correlated to the feeling you want the customer to have. Also, when was the last time you saw a candle staged with miniatures? Genius. 

If you want to see 200 more ads for inspiration (of course you do 🤓) check this out from the Ad Library team it's 🤌

That's it for this week's edition of The Weekly Sharpener - Creative Cuts. Let us know if there are brands you think we should be looking at. Until next time! 

All my best,

Chase