The Weekly Sharpener #82 - Creative Cuts

Hey Fam 👋,

Welcome to the Creative Cuts Edition of the Weekly Sharpener where you'll get three of our favorite ads in the game 🔥.

We'll break down why we love them with the goal that you'll have some actionable takeaways on how to improve your creatives and grow your business. 🚀

Pencil - Creative AI

Pencil allows you to scale your creative testing on paid ads by automating the creative production process. All you need are your assets, branding, and performance data then in minutes you'll have your new ads ready to go. 🚀

You can either check out the episode if you want to spend some time really digging into creative with us or read the TLDL below!

8sleep 💤

Running sale offers after the day can be a little click-baity.

In this case, 8sleep is still running this ad from Presidents day of last year, with a 25% offer that does not exist on their site.

We think it's best to turn this off for the brand's sake, and tap into new & broader angle creatives rather than just sale offers.

We think it's best to turn this off for the brand's sake, and tap into new & broader angle creatives rather than just sale offers.

On the brand creative - based on what they are selling I think they could dive into the emotion of WHY their product is so revolutionary - but it feels like they are leaning on the sale to get clicks.

Disco 🕺

The organic feel of this ad is refreshing. Just a guy in his truck talking about the eye stick, where he uses it, and what it is.

If there is one iteration here, let's add some captions for the people who do not listen to audio on social! A lot of potential customers are getting left on the table because they don’t know what this guy is selling.

Don't forget to think about HOW your end consumer is receiving information and how you can remove friction from that experience.

Don't forget to think about HOW your end consumer is receiving information and how you can remove friction from that experience.

Also, the casting is great. This guy just looks genuine. Too often we forget that casting is also creative.

Ritual 💊

This ad has it all. Amazing hook (an eye-catching with the reverse clip) and does an incredible job to call out:

• who the product is for

• why you need it

• why its the best option

That is straight to the point 🤌

Selling a vitamin without conveying the ingredients can strike the customer as strange. So for products like this, it's essential that the necessary info is supplied. This creative does so well at reiterating not only what is in it, but tying it together with the WHY.

Selling a vitamin without conveying the ingredients can strike the customer as strange. So for products like this, it's essential that the necessary info is supplied. This creative does so well at reiterating not only what is in it, but tying it together with the WHY.

TLDR -> great hook, direct WHO, WHAT, WHY + transparency...and the assets aren't bad either 🔥

Want to see those ads in all of their glory, sound, and all? Check out the full ads here.

That's it for this week's edition of The Weekly Sharpener - Creative Cuts. Let us know if there are brands you think we should be looking at. Until next time!

All my best,

Chase

Chase

PS - ICYMI 🤖 - here is our most recent episode of ADD CREATIVE 👇