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- The Weekly Sharpener #99
The Weekly Sharpener #99
You won't fail, if you don't quit 👊
👋 Hey fam!
I'm really excited to share this 👊 Sunday roundup with you! (Not on vacation 🥲)
This week on Add Creative we dig into the life of a founder with Jem Bourouh (CEO of Adcubator). He shares his early journeys as a drop shipper to building his agency.
The challenges of growing that while also growing himself, and how people strategy + mindset can be a massive unlock for growing your business.
We also find some time to throw in some gems about paid media strategy, so listen in to learn about life and businesses!
Next, we analyze Liquid Death's organic first strategy and how you can think differently about your brand + it effects on your prospective customers.
Finally, we look at scaling your ad account and what your landing pages you need most.
Enjoy and hope you're thriving!
Cheers,
Chase
Pencil - Creative AI
Making ads is a grind. 🥵 Figuring out what works is the same.
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All you need are your assets, branding, and performance data and you could have new ad ideas. No more thinking about what to run, you have ads served up on a silver platter!
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🎙Add Creative
Apple Podcast 🍎 II Spotify 🎧
A sneak peek from Episode 25 👀
You hear all these people talking about if I would be looking five years back and look at the situation or the place that I would be in right now or that I'm at right. You know, And like, if I would've told myself back then I wouldn't believe it, Well, I would've fucking believed it. Like, of course I knew I was gonna be successful.
The only reason I'm successful is just because I didn't quit and I, you know, didn't cry about the things like, you can only not be successful if you stop something. Right. So, you know, the, there were hard times and like times of frustration, anger, anxiety, and everything. Um, but like I always knew I was gonna make it like, of course not wor not to this point where I am right now, cuz I knew I would make it, but it's like just a question of time.
If you enjoy the episode, please rate us 5⭐️'s & share!
Content that matters 🐐
Why it matters: You can chase trends - usually you'll be too late or it will be antithetical to your brand voice and what you have established with your customers.
Now, you might want this because you want to be seen differently, but you need to be ready to deliver on that again and again.
Creative is a place to test but once something gains traction, you want to expand it vertically so that it becomes a massive wedge for actualizing prospective customers into recurring revenue.
What Liquid Death has done is focused on WILD activations to continue to cut through on organic social and drive word of mouth.
Their special power is they don't have to explain their product, because it is the most elemental product there is: WATER.
Meaning they can be rigorously dialed in on their social presence, and how that drives share of voice in the market.
What this means for you is: whether you're indexed heavily on paid social or organic or are blended between the two, you can be memorable.
That doesn't mean being salacious, but that does mean making sure you use bold language, visuals, and CTA's that ensure each new customer could tell someone else WHY they should be buying your product.
If you can do that by the first purchase. You have a leg up on the competition.
Thread of the Week 🧵
This is my ad account for my apparel brand.
I re-launched ads last Saturday...ads have been off since March due to inventory being sold out, but we're finally back in stock!
4 days in and we're at $7k/day spend at 2.43x blended, should be spending $10k/day by Friday.
— Zach Stuck (@zachmstuck)
Oct 18, 2022
Why it matters: An insider's look at an account being run by one of the best teams out there at Homestead.
This can give you another lens with which to audit your brand or your agency's process for driving traffic and converting it.
The most interesting segments I pulled out here were:
A) Creative
Static images on broad targeting working best
Badge color being orange is the best.
B) Landing Pages
100% of paid traffic goes to landing pages
Specifically Listicles
Mainly testing Headlines + Copy
Dig into this amazing thread yourself and pull out insights that might help your business. Remember core foundational principles can scale.
Creative Testing -> Strong set of Landing Pages -> strong offer -> retention/re-engagement flows.
Don't overcomplicate it.
Expert Strategy + Learnings
Some amazing learnings from thought leaders in DTC.
Carl's CRO Tips 🙌
These are the 3 biggest levers that your DTC brand has to boost revenue and profits:
Decrease Cost-Per-Click
Increase Earnings-Per-Click
Increase Customer lifetime value
Check out this framework to help you do it! 👇
For more 🔥 follow Carl Weische from Accelerated.
Rahul's Paid Media Learnings 🤘
Simple take
5 ways to expand your research and find winning creative angles:
Comments on paid ads
Your product reviews > Subreddits (i.e. Acne / Joint health)
Amazon reviews from competitors, 1,2 & 3 star reviews
Customer support tickets / FAQs
TikTok comments from competitor videos
Follow Rahul from Reach Digital for more 🧠
Creative Cuts ⚔️ - ICYMI
Want to learn about WHY the creative you love works and how you can leverage it 👇
Worth Your Time 💡
No explanation, just amazing content.
From our Library 📚
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YouTube Channel 📺
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Fav Newsie's
Eli's Newsletter: CX & Retention Learnings
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